Dr Irfan Amir is currently In-charge of Academics at the Center for Innovation and Entrepreneurship at the University of South Asia (USA), Lahore, Pakistan. Prior to his current position, he has served USA as Dean, Management Sciences, for over five years. His work experience spans approximately three decades. He has worked for over fifteen years at the Lahore University of Management Sciences (LUMS), first as Assistant Professor and then as Associate Professor. He has also worked as Dean, Management Sciences, for about two years each at the University of Central Punjab, Superior University and the Institute of Management Sciences. Dr Amir teaches strategic marketing, innovation management and new product development, sales force management, services marketing, and business communication in the BBA, MBA and executive programs. He has written or supervised over twenty case studies and thesis projects in the area of marketing. Several of these case studies have been published in renowned case research journals and marketing casebooks. Dr Amir has presented case studies and papers in a number of international conferences in the Far East, Europe and North America. He has consulted widely with the government, local private organizations, and international organizations including the United Nations and International Labor Organization (ILO). His current research interests are in innovation management and new product development, marketing of services, business communication and creative writing. He has published three self-help books titled ‘A Practical Guide to Business English’ (ISBN: 9780957556942), ‘10 Practical Guidelines to Motivate Yourself’ (ASIN: B00F2H8MP6), and ‘150 Tips on Fighting Sexual Harassment of Women in the Workplace’ (with Shahnaz Choudhry; ASIN: B081FSXDV2).