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10 Ways to Nurture Love

This book provides guidelines to nurture love. Love is the essence of life. Live to love. The 10 ‘petals’ of the flower of love are: trust, sacrifice, courage, honesty, empathy, patience, selflessness, togetherness, generosity and compassion. The book expands on each of the 10 ways to nurture love. First, each factor is linked with love. Second, sub-elements are listed for each of the 10 factors. Third, detailed tips are given to practice the sub-elements. It is believed the book will provide unique insights on cultivating love. The practical tips will provide guidelines for practicing love. The insights and practical guidelines together will help in developing and reinforcing understanding of love. The blend of a 100 percent original insights and a large number of practical tips is a unique feature of the book. This book will attract young and old from different walks of life. Love is a bliss that most people aspire for though not all are blessed with it. The book will help not only those who wish to blossom further the flower of love but will also help those who yearn to sow the seed of love and to see it sprout.

About the Author

Dr Irfan Amir is currently In-charge of Academics at the Center for Innovation and Entrepreneurship at the University of South Asia (USA), Lahore, Pakistan. Prior to his current position, he has served USA as Dean, Management Sciences, for over five years. His work experience spans approximately three decades. He has worked for over fifteen years at the Lahore University of Management Sciences (LUMS), first as Assistant Professor and then as Associate Professor. He has also worked as Dean, Management Sciences, for about two years each at the University of Central Punjab, Superior University and the Institute of Management Sciences. Dr Amir teaches strategic marketing, innovation management and new product development, sales force management, services marketing, and business communication in the BBA, MBA and executive programs. He has written or supervised over twenty case studies and thesis projects in the area of marketing. Several of these case studies have been published in renowned case research journals and marketing casebooks. Dr Amir has presented case studies and papers in a number of international conferences in the Far East, Europe and North America. He has consulted widely with the government, local private organizations, and international organizations including the United Nations and International Labor Organization (ILO). His current research interests are in innovation management and new product development, marketing of services, business communication and creative writing. He has published three self-help books titled ‘A Practical Guide to Business English’ (ISBN: 9780957556942), ‘10 Practical Guidelines to Motivate Yourself’ (ASIN: B00F2H8MP6), and ‘150 Tips on Fighting Sexual Harassment of Women in the Workplace’ (with Shahnaz Choudhry; ASIN: B081FSXDV2).

Irfan Amir

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